Brands have a significant opportunity when it comes to engaging consumers in sustainable products, but the path to success might be different than you think. Recent trends in consumer behavior unveil that advancing sustainable commitments alone won’t secure a brand’s competitive advantage. In a live recording of The CMO Podcast, the Ad Council Research Institute, and Deloitte will give an exclusive first look at a new study on consumer perceptions of brand sustainability, unveiling insights that can help marketers and executives unlock more effective brand strategies around sustainable products.
Marketers have never been asked to innovate so fast, across so many channels and platforms, while demonstrating value quickly for their new investments. How can you create more clarity to be sure which investments will be worth the effort?
How can you be more certain that you are investing in the right strategy, the right platforms, and the right creative to meet the opportunity of the moment? Join us as we explore these questions and more at CMOs in the Spotlight, the Wall Street Journal House, and venues across the festival throughout the week.
Peer into our 2025 Cannes Lions Crystal Ball with this sneak peek at our top trends predictions for this year’s event.
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